To Hang A Pencil
To Hang A Pencil Website

To Hang a Pencil is an equity-focused creative expression and mindfulness collaborative committed to amplifying young voices. They needed a website that showcased their art collaborative in an organized manner while encouraging users to continue or begin their involvement.

skills
Prototyping
Wireframing
Brand Strategy & Identity
tools
Webflow
Adobe CC

Competitor Research and Brand Identity

Other social enterprises in the Boston area were effective at communication mission and services but without much emphasis on creative visual design. Because THAP is an art collective for all ages as well as a community service-oriented organization, playful visuals were an important part of building their identity and differentiating themselves from other organizations.

User Research

Surveys were sent out to a focus group already acquainted with THAPl to gather information on demographics, how and where users interact with social media, level of involvement with nonprofit organizations, and general goals for their involvement with THAP. Affinity mapping was used to better understand the community in which we were operating in.

Process

After conducting and synthesizing user research in 2 weeks, we moved onto concept sketches and site mapping to work out the most optimal flow for a user to engage in the programs. Wireframes were built around using cards for each work in the project to denote equal hierarchy between pieces.

Home Stretch Hiccups

The programs were originally intended to be run in person, but after schools closed to COVID, THAP had to completely rethink how they engaged with schools and students. We incorporated google forms to assist in more immediate, upfront communication. Despite the pandemic hindering our plans, we successfully built a site that guided users to engage in online workshops and ongoing virtual community outreach programs.
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

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skills
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
tools
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.