Overview
"Between the Lines" is a weekly sports podcast produced by Just Women’s Sports and hosted by WNBA legend and four-time Olympic gold medalist Lisa Leslie.
Just Women's Sports needed a modern redesign of the podcast identity to better reflect how "Between the Lines" is elevating coverage of women’s basketball culture.
Objectives
1. Develop a brand identity that reflects the maturity, elegance, and credibility of Lisa Leslie and the podcast content while resonating with WNBA fans and peers.
2. Collaborate with producers to oversee design direction, ensuring all assets align with the brand voice.
3. Design assets for all digital platforms, including Instagram, Twitter, and YouTube.
